Exploring the Influence of Exploitative and Explorative Digital Transformation on Organization Flexibility and Competitiveness

Digital transformation processes help integrate digital technologies across all the departments of organizations, as well to adopt technology rapidly in an organization. Enhanced organizational innovativeness, efficiency, and competitiveness might be among outcomes transformation. While could exploitative explorative nature, how such a impact flexibility organizations has not been extensively investigated. Against this backdrop, main objective article is investigate influence on organization competitiveness. Building existing theories literature, research model developed that was later tested using covariance-based structural equation modeling approach applied responses 312 managers from Indian which are process pursuing or have already adopted different departments. This found helps become more flexible it eventually improves organizations.